Social Media Strategist
Dokhan Atigh Parsian Tehran
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Present
7 mos
Open to collaboration — on-site, remote or per project
Roya Hooshmand
Social media & content strategist — brand storytelling, scenario writing and Reels that get watched.
I help brands build a social media presence that gets watched and turns an audience into customers — from content strategy and scenario writing to Instagram data analysis. At Namasa, for Namachin facade bricks, in an industry known for lifeless content, we made Reels that travelled: one passed 8 million views and brought more than 3,000 targeted followers without a rial of ad spend.
- Social media strategy
- Content strategy
- Social media management
- Scenario writing
- Brand storytelling
- Copywriting
- Instagram data analysis
- Social media measurement
- Canva
- CapCut
- Location Tehran, Iran
- Latest role Social Media Strategist · Dokhan Atigh Parsian
- Languages Persian native · English fluent · German intermediate
- Availability Open to collaboration — on-site, remote or per project
Right now
Social Media Strategist at Dokhan Atigh Parsian — still working out why one Reel travels and another does not.
01 — Case studies
All work
Selected work
2025
Namasa — a video-first content strategy for a building-materials brand
For Namachin facade bricks and their representative Namasa, a content strategy built to break the cliché of lifeless industrial content — on three pillars: storytelling, education and real projects.
OutcomeReels from 11K to 8.2M views, and more than 9,000 new followers from the two standout videos alone.
InstagramReelsContent strategyScenario writingBrand storytelling
+1
Read the case study
2025
Brick versus stone — a Reel built to start an argument
A Reel of about a minute and a half that paired technical knowledge with a claim built to be argued with: 193K views, 602 comments, 6.6K shares and more than 6,000 new followers.
Outcome193,744 views and 146,094 accounts reached; 97.7% of viewers did not follow the page, and 6,057 people followed it afterwards.
Instagram ReelsScenario writingExpert personaInstagram Insights
Read the case study
2025
17 seconds, 8.2 million views — the “why are we drilling this brick?” Reel
An educational Reel that held viewers to the end with one simple question in its first three seconds: a 19.1% skip rate against the page's typical 42.8%, and more than 8.2 million views.
Outcome8,270,863 views, close to 95% completion and 3,065 targeted followers — with no ad spend.
Instagram ReelsCuriosity gapDynamic editingAudience targetingInstagram Insights
Read the case study
02 — Path
Full résumé
Career
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Content Strategist
Namasa (Namachin Brick) Tehran
— 2 yrs 1 mo- Developed and ran content strategies to raise user engagement and win customers
- Managed content production projects
- Analysed user data to raise the quality of the content
- Worked with the design and development teams on precise market research
- Built the video-first Instagram strategy behind the case studies on this site
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Content Production Team Lead
Idea Afarin Tehran
— 3 yrs 1 mo- Led the content production team in creating creative content consistent with each brand's identity
- Developed ideas and wrote scenarios for advertising campaigns, and oversaw the quality of their execution
03 — Skills
Skills and tools
Core skill
Strategy
5- Social media strategy
- Content strategy
- Social media management
- Social media marketing
- Digital campaign design
Content & storytelling
5- Scenario writing
- Brand storytelling
- Copywriting
- Instagram Reels
- Video marketing
Data & measurement
4- Instagram data analysis
- Social media measurement
- Instagram Insights
- Google Analytics
Tools
3- Canva
- CapCut
- ICDL
Leadership & management
5- Team leadership
- Project management
- Time management
- Communication
- Client relationships
Have a brand that should be seen?
For a content strategy, a campaign scenario or social media advice, send a message.