About

I am a social media and content strategist. My work is deciding what a brand should say online, writing the scenario for how it says it, and then reading the numbers honestly enough to know what to make next. I am currently Social Media Strategist at Dokhan Atigh Parsian.

What the work is

• Content strategies that raise engagement and turn an audience into customers — built on the data of the page itself, not on what worked for someone else.
• Scenario writing for Reels and advertising campaigns, and overseeing the quality of how they are made.
• Leading content production teams so that everything they make still sounds like one brand.
• Instagram data analysis and social media measurement: reach, skip rate, completion, saves and shares — and what each of them is actually saying.
• Working with design and development teams on market research, so the content answers a need that has been checked.

Industrial brands, on purpose

The case studies on this site are for Namachin facade bricks and their representative, Namasa — an industry whose content is usually dry enough that nobody watches it to the end. That is where I like to work. A hook in the first three seconds, one clearly chosen audience, a claim bold enough to argue with, and an expert who speaks for the brand: built carefully, a seventeen-second video about a brick can pass eight million views.

Before social media

I studied architecture and hold a Master of Architectural Engineering from Damavand University, and my career began at Iran Industrial Architecture Co. Several years in sales and marketing followed, at Adna Gostar and at Khorshid Exhibitions. That is why architects, builders and designers are an audience I can talk to in their own language, and why I judge content by who ends up buying.

Courses and certificates

• Digital marketing campaign design, Instagram marketing, video marketing, LinkedIn marketing, social media marketing, copywriting, and digital marketing and e-commerce fundamentals — Maktabkhooneh
• Content marketing, and a comprehensive course on earning online — Resaneh Tejarat Novin
• Comprehensive Instagram training — Moein Faraji
• "The Magic of Selling", a comprehensive sales course — Ahmad Kalateh
• ICDL — Iran's Technical and Vocational Training Organization

Practicalities

I am based in Tehran and open to on-site, remote or project-based work. My English is fluent and my German is at an intermediate level.