Roya Hooshmand Social media & content strategist…
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Roya Hooshmand
Résumé

Roya Hooshmand

Social media & content strategist — brand storytelling, scenario writing and Reels that get watched.

Profile

I help brands build a social media presence that gets watched and turns an audience into customers — from content strategy and scenario writing to Instagram data analysis. At Namasa, for Namachin facade bricks, in an industry known for lifeless content, we made Reels that travelled: one passed 8 million views and brought more than 3,000 targeted followers without a rial of ad spend.

Experience

  1. Social Media Strategist

    Dokhan Atigh Parsian Tehran

    — Present 7 mos

  2. Content Strategist

    Namasa (Namachin Brick) Tehran

    — 2 yrs 1 mo
    • Developed and ran content strategies to raise user engagement and win customers
    • Managed content production projects
    • Analysed user data to raise the quality of the content
    • Worked with the design and development teams on precise market research
    • Built the video-first Instagram strategy behind the case studies on this site

  3. Content Production Team Lead

    Idea Afarin Tehran

    — 3 yrs 1 mo
    • Led the content production team in creating creative content consistent with each brand's identity
    • Developed ideas and wrote scenarios for advertising campaigns, and oversaw the quality of their execution

  4. Instagram Specialist

    Freelance Remote · project-based

    — 1 yr 1 mo

    Project-based, remote work as an Instagram specialist.

  5. Office Marketer

    Khorshid Exhibitions Tehran

    — 4 yrs 1 mo

    Marketing for an exhibitions company.

  6. Sales and Marketing Expert

    Adna Gostar Tehran

    — 3 yrs 1 mo

    Sales and marketing, working directly with customers.

  7. Architect

    Iran Industrial Architecture Co. Tehran

    — 1 yr 1 mo

    Architectural work at an industrial architecture firm, before moving into marketing.

Selected work

  1. Namasa — a video-first content strategy for a building-materials brand

    2025

    For Namachin facade bricks and their representative Namasa, a content strategy built to break the cliché of lifeless industrial content — on three pillars: storytelling, education and real projects.

    InstagramReelsContent strategyScenario writingBrand storytellingInstagram Insights

  2. Brick versus stone — a Reel built to start an argument

    2025

    A Reel of about a minute and a half that paired technical knowledge with a claim built to be argued with: 193K views, 602 comments, 6.6K shares and more than 6,000 new followers.

    Instagram ReelsScenario writingExpert personaInstagram Insights

  3. 17 seconds, 8.2 million views — the “why are we drilling this brick?” Reel

    2025

    An educational Reel that held viewers to the end with one simple question in its first three seconds: a 19.1% skip rate against the page's typical 42.8%, and more than 8.2 million views.

    Instagram ReelsCuriosity gapDynamic editingAudience targetingInstagram Insights