Case studies
Work3
Campaigns and content strategies I have run, and the numbers they left behind.
2025
Namasa — a video-first content strategy for a building-materials brand
For Namachin facade bricks and their representative Namasa, a content strategy built to break the cliché of lifeless industrial content — on three pillars: storytelling, education and real projects.
InstagramReelsContent strategyScenario writing
+2
2025
Brick versus stone — a Reel built to start an argument
A Reel of about a minute and a half that paired technical knowledge with a claim built to be argued with: 193K views, 602 comments, 6.6K shares and more than 6,000 new followers.
Instagram ReelsScenario writingExpert personaInstagram Insights
2025
17 seconds, 8.2 million views — the “why are we drilling this brick?” Reel
An educational Reel that held viewers to the end with one simple question in its first three seconds: a 19.1% skip rate against the page's typical 42.8%, and more than 8.2 million views.
Instagram ReelsCuriosity gapDynamic editingAudience targeting
+1
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